Commercial Leasing Strategies
Leasing is sometimes considered the most difficult aspect of managing commercial property. Even the best sales agent can loose a client with the wrong information or an unpleasant attitude. Prospective tenants will always expect a courteous and knowledgeable person to help assist in their needs, thus each agent must formulate an effective leasing strategy to properly lease a vacancy.
The first impression is always crucial to effective leasing. A good leasing agent always has a strategy ready the second the phone rings. The prompt answer with a courteous voice will set the tone for mutually beneficial conversation. It is important if you are leasing multiple properties to have all the information on paper and readily assessable when answering the phone. Your detailed information list should include:
- Property Location
- Type of Property (Retail, Industrial, or Office)
- Types of Business in Center (including exclusive clauses with other tenants)
- Surrounding Demographics
- Traffic Flow
- Immediate Commercial Profile of Area
- Client Base
- Term of Lease
- Type of Lease (Gross or NNN)
- Pricing (monthly amount, security deposit, & rental increases)
- Square Footage
- Unusual or Noteworthy provisions in the Lease
- Zoning of the Property
- Upcoming Vacancies
Proper information that is readily assessable will save time for both you and your caller. A good leasing agent will realize the importance of proper communication with each caller. Effective communication and knowl
