5 Most Deadly Rental Advertising Mistakes that Cost Apartment LandlordsThousands in Wasted Money

Do you know what a good rental advertisement looks like?  If you were looking through a book of ads, a stack of flyers or browsing through classified ads, would you know what a good ad looks like?  Could you list the important ingredients of a successful ad?

I am constantly amazed and shocked at all the poor advertising I see.  Whether it is flyers, banners, apartment for rent magazine ads, classified ads, brochures, signs, or whatever, I’m absolutely floored.  For every 50 rental ads I see, I might stumble across one good ad.

Most rental ads are boring.  They don’t sell anything.  They look like something you’d find in a Rolodex.  Name, address and phone number with a splattering of features about the property.

Browse through any apartment rental advertising book or newspaper and what you’ll see is bland, boring, uninspiring, emotionless, plain and dull.  That’s what you get with most rental ads.

I am going to review the top 5 most common advertising mistakes.  These mistakes are everywhere.  To make it more helpful, grab one of those fancy apartment rent magazines and have one handy as we go through these 5 mistakes.

5 Most Costly Rental Advertisement Mistakes

Mistake #1
Being All Things to All People

Without question, the biggest landlord marketing mistake is trying to be all things to all people.  Landlords do not spend the time or money to do the necessary research to find out “who their most likely customer is.”

Instead, landlords regularly engage in “spray n pray” advertising where as much marketing is slopped out into the marketplace to try and generate rental traffic.

Mistake #2
Selling the Property – Not the Dream

Look at most advertising material and all you see is a list of features a property offers.  It’s like looking at a product specifications section in an owner’s manual, or a food ingredient label on a can of soup.  Boring!

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